High-risk, high-reward.

 I believe pushing boundaries is how you make memorable, engaging ads. It's finding that balance of risk vs. reward that gets me up in the morning. It's not something they teach in schools, or you're born with. You work at it  and you love it, or you go work in a bank somewhere. Who wouldn't love this job?

Also, here's a pretty sweet picture of me in some overalls. I take pride in being an above average dresser.